The first edition of Palm Village launched in Al-Ahsa in 2025, spanning over 50,000 square meters, as a project by the National Center for Palms and Dates, attended by the Governor of Al-Ahsa and officials from the agricultural and tourism sectors. The event featured product display areas, heritage activity zones, informational installations, family and visitor spaces, and a selection of restaurants and cafés. ALLURE EVENTS oversaw the full execution, on-ground operations, and marketing management of the event.